Connecting with Generation Alpha
At the recent Media Insights & Engagement Conference, Seth Adler had a chance to chat with Alexander Cammy, Manager, Insights & Cultural Intelligence...
media insights
Articles
Adapting to Disruption while Moving Media Insights Forward
The first Media Insights Perspectives Report has recently been released. Brought to you by All Things Insights and the Media Insights & Engagement Con...
Gaining Insights Through AI and Social Listening
Marketing across major platforms from Google to Meta/Facebook/Whatsapp/Instagram, Amazon, Twitter/X, WeChat, TikTok and even Alibaba requires the abil...
Letting Insights Drive an Advertising Play for the Gaming Audience
Video gaming is an opportunity for marketers to reach specific audiences, but one that's somewhat different than many other digital engagements, espec...
Exploring User Community Perceptions of AI
Max Wartel, Director of Consumer Insights, Fandom, held an AI-related session at TMRE, which focused on the perceptions of AI in a user-generated comm...
Getting Social to Measure User Engagement
Social media is changing in sometimes complex ways as featured content generated by users in a private capacity has often been supplemented and perhap...
Betting on Sports Consumer Engagement
In assessing the rise of sports streaming and betting, opportunities have come to light that might not have been considered five years ago. Content st...
Finding the Right Path to a Measurement Framework System
Consensus on agency measuring frameworks for media today is difficult to develop even in the broadest terms given the rapid proliferation of media and...
Exploring the Attention Factor for Today’s Brands
For brands and other advertisers, there is a fine balance between media information and media entertainment. Just how brands position themselves and t...
Piecing Together the Attribution Puzzle
During the "Beyond Media Measurement" session of the Road to TMRE Gathering, Seth Adler discussed "Attribution" with guests Doug Healy, Senior Directo...