Taking a Customer-Centric Business Approach
Growth marketing continues to be an effective and nimble way to attract, engage and retain customers. Billed as an alternative to traditional marketin...
customer experience
Articles
Defining Customer Value to Enhance the Purchase Journey
Customer value can sometimes be a tricky measurement to determine. Ultimately, customer value measures a product or service's worth and compares it to...
Creating Synergy by Improving Customer Experience
Customer experience (CX) is the impression your customers have of your brand based on all of the interactions they've had with your business. User exp...