Creating With Curiosity: Exploring Insights-Driven Marketing Partnerships
Insights-driven marketing has emerged as a critical imperative for corporate organizations. While data-driven marketing has been a priority for years,...
consumer insights
Articles
Discovering Creative Qualitative Techniques
Getting tired of the same old interview techniques? Creative qualitative strategies use non-traditional, arts-based, and other participatory methods t...
Shaping AI Trust for the Luxury Consumer
High-value consumers do not just buy on price alone. Models of premium branding and marketing often tout the overall signature feel of the brand, its...
What Percentage of AI Projects Should Fail?
At a CDAO conference I attended recently, a keynote speaker claimed that 90% of AI projects have failed. He said it as a warning, and the audience rec...
Overcoming Challenges to Insights-Driven Marketing
The Insight to Impact Conference in October is fast approaching, bringing together both market researchers and marketing professionals under the TMRE...
From Insight to Impact: Even When Resources Are Tight and Findings Are Tough
Insights professionals face tough moments: limited capacity, stakeholder pressure, and research findings that contradict what the business wants...