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The Glass Half Full: How Optimism Unlocks Hidden Insights

In a world where insights professionals are constantly tasked with finding meaning in complexity, optimism isn't just a personality trait—it's a str...
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The Next Wave of AI Transformation

AI is radically transforming many industries and businesses, and the insights community has certainly been influenced by this next wave of tech evolut...
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Shaping Consumer Insights Through Ethnographic Research

Ethnographic research seems to be having a moment, or rather moments, in this new AI-driven market research world. After all, a counterpoint to AI is...
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Sharpening Your Empathy Skills to Deepen Customer Relationships

Deep empathy in market research involves understanding customers beyond surface-level data by deeply connecting with their emotions, motivations, and...
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The Future of Consumer Behavior: Trends to Watch

As we head towards the back half of 2025, several key consumer behavior trends have been shaping the marketplace. These trends can continue to help th...
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AI-Powered Decision Intelligence: The New Business Transformation Engine

Artificial intelligence is being leveraged to drive innovation by providing powerful insights and automation capabilities across various business func...
Pie chart graphic with people symbolizing target buyers, one red slice stands out as a target consumer.

AI-Powered Personas: Transforming Consumer Insights

As artificial intelligence has developed, more tools are becoming available to support sophisticated and transformational persona creation. This inclu...
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Human Insights: Creating Value in an AI-Driven Business World

There will always be a need for consumer, or as some term it, human, insights. The need to discern what consumers are thinking is an intrinsic part of...
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Beyond Algorithms: Reclaiming Human-Centricity

With the rise of artificial intelligence, much has been made of this new era of insights, with a growing emphasis on collective intelligence. The cons...
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Human Insights: Understanding People to Drive Impact

In today's data-rich world, the ability to understand the "why" behind human behavior is more critical than ever. While quantitative data tells us wha...