consumer insights

Marketing today is going beyond just generic segmentation—with the help of data-driven insights. Connecting data to drive marketing performance invo...

Combining the powers of insights and analytics refers to the synergistic relationship between data analytics—the process of examining raw data—and...

In a world where insights professionals are constantly tasked with finding meaning in complexity, optimism isn't just a personality trait—it's a str...

AI is radically transforming many industries and businesses, and the insights community has certainly been influenced by this next wave of tech evolut...

Ethnographic research seems to be having a moment, or rather moments, in this new AI-driven market research world. After all, a counterpoint to AI is...

Deep empathy in market research involves understanding customers beyond surface-level data by deeply connecting with their emotions, motivations, and...

As we head towards the back half of 2025, several key consumer behavior trends have been shaping the marketplace. These trends can continue to help th...

Artificial intelligence is being leveraged to drive innovation by providing powerful insights and automation capabilities across various business func...

As artificial intelligence has developed, more tools are becoming available to support sophisticated and transformational persona creation. This inclu...

There will always be a need for consumer, or as some term it, human, insights. The need to discern what consumers are thinking is an intrinsic part of...