Beyond Representation: How Data Analytics Can Amplify Black Stories
Harnessing data to amplify and represent Black stories in media requires using data analytics to identify and support authentic narratives, investing...
consumer insights
Articles
Delivering the Future of Data-Driven Storytelling, Part 2
In Part 1 of All Things Insights' data storytelling feature, we explored the importance and fundamentals of data-driven storytelling—and how it's tr...
Advancing the Next Era of Data Storytelling, Part 1
The insights community often emphasizes the importance of data storytelling. One could say that it's considered an essential tool in the insights tool...
Lifting All Voices: Focusing on Inclusive Research
All Things Insights had the chance to connect with Valeria Piaggio, Global Head, Inclusive Growth, Sustainable Transformation Practice, Kantar, for an...
Beyond the Budget: Johnsonville’s Karen Kraft on Maximizing DIY Research
What's cooking? For the market researcher, it could be a lot, as they are all too often tasked with doing more with less. This has always struck a cho...
Taking the Pulse of Sentiment Analysis
Just how are you assessing sentiment? With the developments in AI, more market researchers are turning to open Internet sentiment analysis tools that...