Choosing the Right AI Partnership
Searching for the right artificial intelligence partner for insights can be an overwhelming task. The number of solutions offered is rapidly growing,...
consumer insights
Articles
How An Embrace of Thrifting Provides Gen Z Insights
In this spotlight on Generation Z, we look at how this influential consumer group is driving a significant surge in thrifting and secondhand shopping,...
Transforming Data into Decisions: The Human-AI Partnership
Artificial intelligence is significantly transforming market research by automating tasks, analyzing vast datasets, and providing new methods for unde...
Redefining Market Research Through the AI Evolution
Artificial intelligence is rapidly impacting and influencing the market research profession. This can be seen in terms of scale, efficiencies and auto...
Connecting AI Agents to Insights Frameworks
Artificial intelligence is already rapidly evolving in the world of insights, and agentic AI seems to be the latest movement in that evolution. If AI...
Building Trust with Responsible AI Standards
With the growth of artificial intelligence in market research, there is a growing emphasis on making sure that the corporate enterprise has responsibl...
The Data-Driven Future: Navigating the Evolution of Analytics and AI
The landscape of data, analytics, and artificial intelligence is undergoing a profound and accelerating transformation, poised to become even more dee...
AI, Insight, and the Human Factor: A New Blueprint for Market Research
Day three of TMRE @ Home 2025 showed that the future of research isn't man versus machine — it's man with machine. From synthetic data to AI agents...
Merging Minds and Machines: How TMRE @ Home Redefined Insights for the Future
At TMRE @ Home 2025, a very powerful day two showed how the future of insights is all about blending the best of technology with the best of human int...
From Insights to Impact: How TMRE @ Home 2025 Brought Research to Life
At TMRE @ Home 2025, the day wasn't just about gathering insights — it was about making them matter. From building emotional connections with audien...