Shaping AI Trust for the Luxury Consumer
High-value consumers do not just buy on price alone. Models of premium branding and marketing often tout the overall signature feel of the brand, its...
consumer insights
Articles
What Percentage of AI Projects Should Fail?
At a CDAO conference I attended recently, a keynote speaker claimed that 90% of AI projects have failed. He said it as a warning, and the audience rec...
Overcoming Challenges to Insights-Driven Marketing
The Insight to Impact Conference in October is fast approaching, bringing together both market researchers and marketing professionals under the TMRE...
From Insight to Impact: Even When Resources Are Tight and Findings Are Tough
Insights professionals face tough moments: limited capacity, stakeholder pressure, and research findings that contradict what the business wants...
Decoding Insights: The Market Research Roles Needed Now
Whether you're part of a large brand team or a team of one, there's always more ingredients that could be added to keep insights on track and the busi...
A Balanced Approach: Using Effective but Underused Market Research Tactics
What's the most effective but underused market research tactic? That's one of the challenging questions we posed in the All Things Insights TMRE 2026...