consumer demographics

Articles

gig economy
consumer insights
brand insights
consumer sentiment
customer journey
consumer demographics
human-centric insights

February 11, 2026

Getting to Know the Gig Economy

On the final day of TMRE 2025, Michael Nevski, Director, Global Insights at Visa, discussed key consumer trends including the growing gig economy, wit...

media insights
generational divide
generational marketing
consumer engagement
media and entertainment
consumer demographics
media consumer

Cute little happy boy peeking around a door or wall.

January 21, 2026

Beyond Labels: Breaking Down the Generational Divide

Does the year you're born define you? For media and entertainment marketers, the answer is no, at least not fully. It may be a starting point, but it...

consumer trends
sustainability
sustainable solutions
sustainable messaging
luxury shoppers
consumer demographics

A collage of diverse faces across the globe.

June 20, 2024

Sustainability Myth #8: Sustainable Solutions Are Only for High-Income, Luxury Shoppers

Historically, high-income, luxury shoppers were the early adopters of sustainable solutions. This was driven by a combination of their environmental a...