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Industry Insights

One of the featured categories on All Things Insights is our Industry Insights resource page which features a range of helpful information for the insights professional. This includes industry-related content such as media insights and measurement, mobile and social media, entertainment media such as news, sports, and streaming, gaming, finance, consumer packaged goods, and retail. From shopper and viewer insights to the omnichannel experience to measuring the value and programming of entertainment media, the industry insights resource section is ideal for those in a specific industry and provides knowledge and education for the insights expert and novice alike.

 

Industry insight is an industry-targeted solution that empowers your campaigns with industry-level intelligence. It uncovers the trends and forces that are driving your target global industry forward. Industry insights refer to a comprehensive understanding and knowledge about a specific sector or field, gained through industry-level analysis, research, and observation of various factors influencing that industry. These insights encompass trends, challenges, opportunities, best practices, and emerging developments within a particular business sector. Industry insights provide valuable information that helps organizations and individuals make informed decisions, devise effective strategies, and stay competitive in their respective markets based on valid industry metrics.

 

Industry insights are crucial for making strategic decisions, developing business plans, and adapting to changing market conditions. These insights empower businesses and professionals to anticipate changes, capitalize on opportunities, address challenges, and remain competitive within their industry. Our industry insights resources could further include market trends, the competitive landscape, customer behavior, industry challenges, innovation and research, economic factors, regulations, market segmentation, industry influencers, and globalization and trade agreements.

Articles

Elusive Insights

Insights are being generated but in some cases are not being used. The first assumption is that these insights aren't actionable. Which of course migh...

Attention Metrics: User Engagement

All Things Insights' Seth Adler caught up with Aarti Bhaskaran, Global Head of Ad Research & Insights, Snap Inc., at the Media Insights & Engagement C...

A Changing Consumer Shapes Media Evolution

All Things Insights' Seth Adler caught up with Edwin Wong, SVP Insights & Innovation, Vox Media, at the Media Insights & Engagement Conference earlier...

Redefining the Home Experience

All Things Insights' Seth Adler caught up with David Schliecker, Group VP, HGTV Insights and Strategy, Warner Bros. Discovery, at the Media Insights &...

Measuring OTA Programming

Television audience measurement is on the precipice of innovation due to the opportunity to leverage data from set top boxes, smart TV's, and other so...

Rethinking the Omnichannel Shopping Experience

Human behavior continues to adjust at lightspeed. The COVID-19 pandemic drove increased adoption of digital shopping and now, shoppers are more relian...

Fan Insights

Thanks to the advent of social media and streaming services, the world of television today looks nothing like it did a few decades ago. All industries...

Live Sports Insights

Programming across the board is looking to develop content that appeals to an audience that engages increasingly with user-generated content (UGC) and...

Content Marketing Insights

In the past decade, SVOD (Subscription Video-On-Demand) companies have revolutionized how we consume our favorite shows and discover new ones. As medi...

Media Behavioral Insights

Analytical minds will always benefit from more complete data from farther-reaching sources. Even more fundamentally, Pepe says the questions everyone...