Balancing Act: Blending Synthetic & Natural Data in Research
The insights community is still weighing the use of synthetic data. With the growth in AI developments synthetic data is coming into the spotlight as...
Analytics & Data Resourcing
Articles
Unlocking Analytics to Improve Data-Driven Marketing
Marketing today is going beyond just generic segmentation—with the help of data-driven insights. Connecting data to drive marketing performance invo...
Hidden Gem: Unlocking the Power of the Excel Forecast Sheet
Believe it or not, there's a feature in Excel that could predict your company's future. It's called the Forecast Sheet and it's about to become your s...
Beyond Traditional: The Promise and Perils of Synthetic Data
Synthetic data, powered by the growth of machine learning and AI, is emerging as an early yet influential force in market research. With the promise a...
Data, Analytics, and AI: New Frontiers
In today's data-driven world, understanding and leveraging data, analytics, and artificial intelligence (AI) is crucial for organizations across all s...
Igniting Business Strategy with Innovation Analytics
To align innovation with business strategy is crucial to present value to stakeholders and create sustainable growth. This often entails a data-driven...