Navigating the Insights Capability
Thomas Walker, Vice President, Global Consumer Insights at eBay, and Christopher Frank, Author, Co-Faculty Director at Columbia University, presented...
- Articles by Seth Adler
Leveraging Foresights to Drive Brand Goals
Doug Healy, Senior Director, Consumer Insights - Gatorade, PepsiCo, held the session, "Global Might for the Local Fight: Forward Thinking in Brand Str...
Driving the Sustainability Message Home
Justin Coates, Head of Global Market Research & Consumer Insights, Eastman Chemical Company, knows a thing or two about sustainability and the role in...
Exploring User Community Perceptions of AI
Max Wartel, Director of Consumer Insights, Fandom, held an AI-related session at TMRE, which focused on the perceptions of AI in a user-generated comm...
Gaining Better Understanding of Behavioral Research
Is a research study sometimes "good enough?" Karen Kraft, Associate Director, Consumer Insights & Analytics, Johnsonville, looked to answer that quest...
Leading Insights Through Change
Elizabeth Oates, Vice President, Consumer Insights, Ulta Beauty, spoke at TMRE at two sessions: "Leading High-Performance Insights Teams Through Chang...