September 2024

We've all experienced the indecision that comes with making a difficult choice. This can often happen, for example, when shopping for a new product an...

Building a strong and healthy brand presence in the market and creating brand awareness in the minds of consumers is a very competitive endeavor. It's...

This year's "Road to TMRE" virtual event featured a range of sessions related to artificial intelligence and how best to leverage the technology in ma...

This year's recent "Road to TMRE" virtual event featured an insightful panel on, "Consumer Intelligence vs. Artificial Intelligence: The Showdown of t...

Audience engagement is a key aspect of digital marketing and digital brands, from media platforms that offer rich content to entertain and educate the...

Consumer behavior is an ever-evolving field, and market research is particularly suited to explore the changing dynamics behind understanding the cons...

In the competitive world of consumer-packaged goods, data analytics and insights are essential for brands to stay on top of their game. While retailer...

When was the last time you had a conversation with one of your customers? Having a conversation generates analysis that can be used for qualitative ma...