Helping Consumers Make Better Choices
We've all experienced the indecision that comes with making a difficult choice. This can often happen, for example, when shopping for a new product an...
September 2024
Articles
Measuring Brand Health
Building a strong and healthy brand presence in the market and creating brand awareness in the minds of consumers is a very competitive endeavor. It's...
Leveraging AI in Market Research
This year's "Road to TMRE" virtual event featured a range of sessions related to artificial intelligence and how best to leverage the technology in ma...
Navigating the Intersection of Consumer & Artificial Intelligence
This year's recent "Road to TMRE" virtual event featured an insightful panel on, "Consumer Intelligence vs. Artificial Intelligence: The Showdown of t...
Powering Audience Engagement
Audience engagement is a key aspect of digital marketing and digital brands, from media platforms that offer rich content to entertain and educate the...
Searching for Emerging Market Research Trends
Consumer behavior is an ever-evolving field, and market research is particularly suited to explore the changing dynamics behind understanding the cons...