The Insights Advantage: When Understanding Customers Becomes Your Strategy
When consumer insights take center stage, marketing transforms from guesswork into a growth engine. Instead of just talking at audiences, brands build...
data science
Articles
KPIs That Count: Why Fewer Metrics Create Stronger Decisions
Executives aren't suffering from a shortage of metrics. They're suffering from an overdose....
How Market Research Is Redefining Marketing’s Competitive Edge
Market research is intersecting with marketing in diverse ways and with perhaps more agility than ever before. Thanks in part to a robust data-driven...
Analytical Discipline Means Think Before You Pull the Trigger
What can firearms training teach us about better data science? "Always cheat and always win." That's the most famous line from Clint Smith, founder of...
Trends to Watch in Data Analytics
It's no surprise that emerging trends in data and analytics in the coming years will be dominated by AI-driven automation programs, specifically gener...
The Permission Forecast
A note from contributor Michael Bagalman: The article you are about to read is, superficially, about forecasting. But really, it's about AI. And how f...