The Future of FAST: The Role of Measurement
Free Ad-Supported Streaming Television (FAST) channels have disrupted the traditional television landscape, offering viewers a vast array of content w...
data science
Articles
Weighing the Potential of Synthetic Data
With advancements in artificial intelligence and other emerging technologies, the questions swirling around synthetic data continue to grow in the ins...
Exploring Synthetic Data Applications
Synthetic data, a type of artificial data generated through algorithms rather than real-world interactions, is rapidly gaining traction in various ind...
Leveraging AI in Market Research
This year's "Road to TMRE" virtual event featured a range of sessions related to artificial intelligence and how best to leverage the technology in ma...
Directing Insights Action
In the competitive world of consumer-packaged goods, data analytics and insights are essential for brands to stay on top of their game. While retailer...
Find New Insights Career Opportunities
Science, technology and innovation are accelerating at a rapid pace in today's marketplace. Machine learning, generative artificial intelligence, pred...