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Enhancing Data Quality to Improve Online Surveys

As larger online surveys grow in use and popularity, they are becoming more democratized in the marketplace. Even non-experts can deploy such survey m...
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TMRE: The Market Research Event 2024

UPDATED: Each year, TMRE: The Market Research Event unites consumer insights and data analytics executives from around the...
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Building Empathy to Improve Insights

While customer centricity is a key attribute in today's insights and data-driven corporate culture, success must also be built on a concept of empathy...
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Creating New Frontiers with Synthetic Data Solutions

As artificial intelligence technology continues to develop at a rapid pace, the data pipeline has gotten wider and more complex. It's all about the am...
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Driving Analytics & Insights Action

At this year's TMRE @ Home, Shivani Shah, National Category & Shopper Insights Manager, H&WB, Church & Dwight Co., Inc., presented the session, "Data...
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Finding the Right AI Research Opportunities

As part of the AI & Tech Summit portion of this year's TMRE @ Home virtual gathering, David Iudica, SVP, Research and Insights: Retail and Wealth, Cit...