consumer insights

Turning marketing insights into action is more than just crunching numbers or analyzing data points. Insights are a broader view or perspective of the...

All Things Insights' Seth Adler caught up with David Schliecker, Group VP, HGTV Insights and Strategy, Warner Bros. Discovery, at the Media Insights &...

Television audience measurement is on the precipice of innovation due to the opportunity to leverage data from set top boxes, smart TV's, and other so...

The consumer is now in the driver's seat, and James Petretti is no stranger to that fact. Success is not possible if the consumer is not buying into w...

Thanks to the advent of social media and streaming services, the world of television today looks nothing like it did a few decades ago. All industries...

Insights leaders are responsible for connecting all of the information gleaned from a multitude of different sources, and creating usable data that wi...

For many of us the pandemic brought along with it a series of impactful changes that honestly, none of us could have predicted. Everything regarding w...

A great story starts with a single word. From there, the story is subject to its characters, plots, and the conflict presented by the content, all of...

"Ultimately Gen Z demands a new media plan. The previous ways of thinking in terms of length being a precursor of the efficacy of advertising content...

eBook by Remesh | 21 Apr 2022 About This Report 2021 has been a transformative year for every...