The Rise of the AI-Powered Moderator
AI is not just changing quantitative research. In fact, qualitative research methods are also evolving thanks to new technologies. For example, AI mod...
Quantitative Research
Articles
Lifting All Voices: Focusing on Inclusive Research
All Things Insights had the chance to connect with Valeria Piaggio, Global Head, Inclusive Growth, Sustainable Transformation Practice, Kantar, for an...
Increasing Engagement with Conversational Surveys
Can surveys get more conversational? AI-powered market research tools are developing at a rapid pace. As part of that wave of evolution, conversationa...
Enhancing Data Quality to Improve Online Surveys
As larger online surveys grow in use and popularity, they are becoming more democratized in the marketplace. Even non-experts can deploy such survey m...