Consumer Journey

From the big awards focused on marketing creativity, performance, and effectiveness, to the big brands and the big yachts, this year's Cannes Lions In...

Are one-size-fits-all-marketing strategies fading into the background? Growth initiatives are increasingly led by insight-driven marketing that strive...

When consumer insights take center stage, marketing transforms from guesswork into a growth engine. Instead of just talking at audiences, brands build...

Marketers are increasingly relying on AI in their business and advertising practices. Yet, for consumers, do they really trust AI to make decisions? W...

Mapping out the customer journey is an essential part of the marketing process as it allows organizations to trace a consumer's experiences and how th...

Identifying need states is one research field that helps determine consumer trends—and it's a key path for the insights professional to separate the...