Turn Your Customer Obsession into Brand Strategies
With brand awareness increasing in importance as a way to achieve growth, insight-led brand strategies are becoming more focused and more targeted to...
Business Insights
One of the featured categories on All Things Insights is our Business Insights Resource page which features a range of helpful information for the insights professional. This includes business intelligence, business strategy, brand insights, brand/product strategies, industry trends, competitive intelligence, market strategies, and more. This area further looks at insights impact and influence, marketing research, return on investment, and other foundational knowledge for the insights expert and novice alike.
Business insights are specific and valuable pieces of knowledge gained from the analysis of data and information related to a business’s operations, performance, customers, competitors, and market trends. These insights go beyond basic data points and provide a deeper understanding of the factors influencing a business’s success or challenges. Our highly curated business insights resources help decision-makers make informed choices by revealing patterns, correlations, trends, and causal relationships that might not be immediately apparent.
Business insights can pertain to various aspects of an organization, including sales, marketing, finance, operations, supply chain, customer behavior, and more. They play a crucial role in shaping business strategies, identifying opportunities for improvement, addressing inefficiencies, and optimizing overall performance. The process of extracting insights involves data collection, analysis, interpretation, and presentation to provide business intelligence and actionable information that supports effective decision-making and helps the business achieve its goals.
Articles
Recharging Brand Insights to Strengthen Strategy
Before you start developing and improving your brand strategy, it's time to explore brand insights. Just how well do you know your brand, its mission...
Benchmark With Your Insights Peers On Spend & Trends
The All Things Insights Survey Committee along with TMRE have created a Spend & Trends survey to provide you the opportunity to benchmark with your pe...
Assess Trends Within the Analytics & Data Science Community
The All Things Insights Survey Committee along with KDnuggets, AI Business, The AI Summit, Enter Quantum, IOT World Today, the Digital Analytics Assoc...
Achieving a Strategic Advantage Over the Competition
Sometimes in the complex and rapid world of data, one needs to see the big picture. This can help you make informed decisions and gain a better unders...
Powering Business Intelligence to Capture Insights
Business intelligence is a broad term that encompasses the technical infrastructure that collects, stores and analyzes company data to generate valuab...
Advocating for More Insights Influence
The latest edition of the Insights Spend & Trends Report has just been released. Brought to you by TMRE and All Things Insights, this benchmarking rep...
Diving Deeper into Measuring Insights ROI
If you can measure it, you can manage it. Insights leaders came together on this panel discussion on "Measuring Insights ROI" to share their respectiv...
Demystifying Insights ROI
Key challenges come into translating business insights into ROI. This includes data quality, research bias, no direct translation of insights into bus...
Establishing Insights ROI
In a recent ATI Gathering…Insights ROI, the community looked at the complex issue of insights return on investment from several different angles. Co...