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Attention, Please: The Impact of Premium Platforms

In today's cluttered media landscape, capturing and holding audience attention is paramount for advertisers. Premium platforms offer a unique opportun...
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Unlocking the Power of AI for Media Insights

Artificial intelligence is rapidly transforming the media industry, offering unprecedented opportunities for deeper, more actionable insights into aud...
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Partnering with the Creator Economy

The creator economy has exploded in recent years, with platforms like YouTube, TikTok, and Instagram empowering individuals to build audiences and mon...
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Weighing the Potential of Synthetic Data

With advancements in artificial intelligence and other emerging technologies, the questions swirling around synthetic data continue to grow in the ins...
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Tuning In to the Future: New Trends in Content Measurement

In the age of content abundance, understanding audience behavior and engagement is more crucial in the media and entertainment communities. Content me...
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Exploring How Consumers Spend Their Time

Consumers today are increasingly turning to digital platforms for entertainment and information. According to recent studies, the average person spend...
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Exploring Synthetic Data Applications

Synthetic data, a type of artificial data generated through algorithms rather than real-world interactions, is rapidly gaining traction in various ind...
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Reimagining Media Brands for YouTube TV

YouTube, once primarily a platform for user-generated content, has evolved into a formidable competitor to traditional television. As an increasing nu...
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Redefining How We Discover Content

The media discovery landscape has undergone a dramatic transformation in recent years, driven by technological advancements, changing consumer behavio...
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Transforming Sports Fandom

The landscape of sports fandom is undergoing a profound transformation, driven by technological advancements, shifting demographics, and evolving cons...