Beyond Traditional: The Promise and Perils of Synthetic Data
Synthetic data, powered by the growth of machine learning and AI, is emerging as an early yet influential force in market research. With the promise a...
predictive analytics
Articles
Redefining Market Research Through the AI Evolution
Artificial intelligence is rapidly impacting and influencing the market research profession. This can be seen in terms of scale, efficiencies and auto...
Evaluating the Use of Synthetic Data
This year's recent "Road to TMRE" virtual event featured an insightful panel on, "Consumer Intelligence vs. Artificial Intelligence: The Showdown of t...
Weighing the Potential of Synthetic Data
With advancements in artificial intelligence and other emerging technologies, the questions swirling around synthetic data continue to grow in the ins...
Searching for Emerging Market Research Trends
Consumer behavior is an ever-evolving field, and market research is particularly suited to explore the changing dynamics behind understanding the cons...
Perfect Your Product Launches by Powering Them with Predictive Analytics
Predictive analytics is more than a buzzword; it's two buzzwords used together. But really it's a powerful tool that can profoundly impact business ou...
Navigating the Future Through Trend Mapping
Trend mapping is one of the more known strategic foresight methodologies, but one that is a key system to identifying and tracking trends in the marke...
Using Insights to Predict the Future
A key component of any marketing strategy is to think about and plan for the future. Despite constant macro and micro disruption, marketers can still...