data science

Can surveys get more conversational? AI-powered market research tools are developing at a rapid pace. As part of that wave of evolution, conversationa...

As we head towards the back half of 2025, several key consumer behavior trends have been shaping the marketplace. These trends can continue to help th...

Artificial intelligence is being leveraged to drive innovation by providing powerful insights and automation capabilities across various business func...

As artificial intelligence has developed, more tools are becoming available to support sophisticated and transformational persona creation. This inclu...

Believe it or not, there's a feature in Excel that could predict your company's future. It's called the Forecast Sheet and it's about to become your s...

Searching for the right artificial intelligence partner for insights can be an overwhelming task. The number of solutions offered is rapidly growing,...