creator economy

Articles

creator economy
consumer insights
WARC
consumer trends
consumer behavior
trend analysis
consumer sentiment

Silhouette of man by a lake as it gets dark, symbolizing the consumer for next year amid uncertainty.

October 1, 2025

Navigating Uncertainty: What’s Next for Consumers in 2026

As we head into the important fourth quarter of 2025, there remain several questions about the economic environment and the current state of the consu...

media insights
artificial intelligence
media and entertainment
content marketing
creator economy
venture capital
media investment

A colorful and futuristic grid pattern moving off into the distance.

November 29, 2024

Will Media & Entertainment Investment Soar to New Heights?

The media and entertainment industry has long been a favored investment destination, and the future growth potential is vast considering the advanceme...

media insights
social media
audience engagement
media brands
content marketing
creator economy
influencers

A woman on the beach, outstretched arms, during sunrise or sunset.

November 15, 2024

Partnering with the Creator Economy

The creator economy has exploded in recent years, with platforms like YouTube, TikTok, and Instagram empowering individuals to build audiences and mon...