The consumer is now in the driver's seat, and James Petretti is no stranger to that fact. Success is not possible if the consumer is not buying into w...
For many of us the pandemic brought along with it a series of impactful changes that honestly, none of us could have predicted. Everything regarding w...
"Ultimately Gen Z demands a new media plan. The previous ways of thinking in terms of length being a precursor of the efficacy of advertising content...