consumer behavior

Building a strong and healthy brand presence in the market and creating brand awareness in the minds of consumers is a very competitive endeavor. It's...

In the competitive world of consumer-packaged goods, data analytics and insights are essential for brands to stay on top of their game. While retailer...

We all know the stories of successful consumer loyalty reward programs, which benefit the customers that are most loyal with rewards, points, discount...

Consumers and brands are influenced by culture. Our values and identities, among a variety of societal and social factors, are tied to cultural contex...

Diversity, Equity, and Inclusion (DEI) are crucial components of the market research and insights industry, yet they often face misconceptions that hi...

During the "Behavioral Insights" session of the Road to TMRE Gathering, Seth Adler explored "Activating Behavioral Insights: Team & Consumer Themes" w...

These consistently disruptive times have ensured us that it's never been more important to stay on top of the pulse of the market. That's true for pat...

Analytical minds will always benefit from more complete data from farther-reaching sources. Even more fundamentally, Pepe says the questions everyone...