Directing Insights Action
In the competitive world of consumer-packaged goods, data analytics and insights are essential for brands to stay on top of their game. While retailer...
actionable insights
Articles
Activating Insights Leadership
Insights leaders are facing new challenges and demands from their organizations. With the rapid growth of artificial intelligence, and the influx of B...
Elevating Insights Impact
Market research efforts are evolving as corporations strive to determine actionable insights, implement new operations and infrastructures, and establ...
Finding Stakeholder Alignment
Stakeholder alignment is increasingly important in both overall business and insights strategy. As the enterprise strives for organizational success,...
Driving Analytics & Insights Action
At this year's TMRE @ Home, Shivani Shah, National Category & Shopper Insights Manager, H&WB, Church & Dwight Co., Inc., presented the session, "Data...
Taking a Customer-Centric Business Approach
Growth marketing continues to be an effective and nimble way to attract, engage and retain customers. Billed as an alternative to traditional marketin...