Consumer Behavior

As artificial intelligence has developed, more tools are becoming available to support sophisticated and transformational persona creation. This inclu...

In today's data-rich world, the ability to understand the "why" behind human behavior is more critical than ever. While quantitative data tells us wha...

In this spotlight on Generation Z, we look at how this influential consumer group is driving a significant surge in thrifting and secondhand shopping,...

As learning about your target consumer becomes ever more precise and discerning, psychographic segmentation becomes a crucial key to unlock consumer m...

The Insights Best Practices track at TMRE 2024 showcased how innovative research methodologies and a deep understanding of consumer psychology are cru...

Are your customers staying put, or is your company struggling with retention? Leveraging market research and gaining actionable insights could be the...