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Data, Analytics, and AI

One of the featured categories on All Things Insights is our Data Science and Analytics Strategy page which features a range of helpful information for the insights professional. This includes strategy, business value, insights and analytics, data democratization, data governance, artificial intelligence, predictive modeling, and other talent and tools subjects. The data science and analytics strategy section further looks at insights and metrics tied to strategic business goals, data quality and literacy, and other foundational knowledge for the insights expert and novice alike.

A data science strategy is a comprehensive plan or framework that outlines how an organization intends to leverage data science techniques, methodologies, and technologies to achieve its business objectives and goals. It involves defining the purpose, scope, goals, and methods for utilizing data science to drive decision-making, innovation, and value creation within the organization. A well-defined data science and analytics strategy aligns data initiatives with the overall business strategy and ensures that data-driven insights are harnessed to gain a competitive edge.

Key components of a data science strategy may include business objectives and goals, data collection and quality, data management, data analysis and modeling, talent and skill development, technology infrastructure, data governance and ethics, and stakeholder engagement. A well-executed data science and analytics strategy can help organizations unlock the full potential of their data assets, make informed decisions, uncover valuable insights, and innovate in ways that drive growth and competitive advantage.

Articles

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Driving Analytics & Insights Action

At this year's TMRE @ Home, Shivani Shah, National Category & Shopper Insights Manager, H&WB, Church & Dwight Co., Inc., presented the session, "Data...
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Finding the Right AI Research Opportunities

As part of the AI & Tech Summit portion of this year's TMRE @ Home virtual gathering, David Iudica, SVP, Research and Insights: Retail and Wealth, Cit...
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Data Science Invests in AI as Development Pace Accelerates

All Things Insights has recently released its latest research report, the Artificial Intelligence/Analytics & Data Science Perspectives Report 2024....
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Mastering Funnel Analytics

Funnel analytics is an area of insights that perhaps doesn't get as much attention as it should. We are all probably familiar with the sales and marke...
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Leveraging AI in B2B Respondent Insights

In the B2B marketing landscape, artificial intelligence has shown great potential. It is becoming an essential and advantageous tool, a tool which no...
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Determining the Value of Business Content

Michael Bagalman, Vice President, Business Intelligence and Data Science, STARZ, gave a presentation at the Media Insights & Engagement Conference, ca...

Perfect Your Product Launches by Powering Them with Predictive Analytics

Predictive analytics is more than a buzzword; it's two buzzwords used together. But really it's a powerful tool that can profoundly impact business ou...

Reinforcing Insights Through Data Engineering

The world of data is always expanding, and with it the need to capture insights. Understanding what stories the data can tell is not always evident at...

Defining Governance to Deliver Data Benefits

Big data is here, it's a growing trend and it's not going away anytime soon. The rise of artificial intelligence and other technological developments...

Blending Analytics & Insights

The second day of TMRE@Home, May 1, will demonstrate best practices involved in marrying analytics with insights. Insights from analytics can be an ev...