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Data, Analytics, and AI

One of the featured categories on All Things Insights is our Data Science and Analytics Strategy page which features a range of helpful information for the insights professional. This includes strategy, business value, insights and analytics, data democratization, data governance, artificial intelligence, predictive modeling, and other talent and tools subjects. The data science and analytics strategy section further looks at insights and metrics tied to strategic business goals, data quality and literacy, and other foundational knowledge for the insights expert and novice alike.

A data science strategy is a comprehensive plan or framework that outlines how an organization intends to leverage data science techniques, methodologies, and technologies to achieve its business objectives and goals. It involves defining the purpose, scope, goals, and methods for utilizing data science to drive decision-making, innovation, and value creation within the organization. A well-defined data science and analytics strategy aligns data initiatives with the overall business strategy and ensures that data-driven insights are harnessed to gain a competitive edge.

Key components of a data science strategy may include business objectives and goals, data collection and quality, data management, data analysis and modeling, talent and skill development, technology infrastructure, data governance and ethics, and stakeholder engagement. A well-executed data science and analytics strategy can help organizations unlock the full potential of their data assets, make informed decisions, uncover valuable insights, and innovate in ways that drive growth and competitive advantage.

Articles

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Balancing the Risks & Rewards of AI in Market Research

The advances of artificial intelligence (AI) have revolutionized many aspects of market research, offering unprecedented tools for data analysis, hypo...
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Unlocking the Power of AI for Media Insights

Artificial intelligence is rapidly transforming the media industry, offering unprecedented opportunities for deeper, more actionable insights into aud...
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Exploring Synthetic Data Applications

Synthetic data, a type of artificial data generated through algorithms rather than real-world interactions, is rapidly gaining traction in various ind...
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Leveraging AI in Market Research

This year's "Road to TMRE" virtual event featured a range of sessions related to artificial intelligence and how best to leverage the technology in ma...
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Navigating the Intersection of Consumer & Artificial Intelligence

This year's recent "Road to TMRE" virtual event featured an insightful panel on, "Consumer Intelligence vs. Artificial Intelligence: The Showdown of t...
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The Fusion of AI and Market Research

Market research has traditionally been a hands-on task that is time consuming and resource-intensive, from generating data collection to holding in-pe...
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Creating New Frontiers with Synthetic Data Solutions

As artificial intelligence technology continues to develop at a rapid pace, the data pipeline has gotten wider and more complex. It's all about the am...
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Driving Analytics & Insights Action

At this year's TMRE @ Home, Shivani Shah, National Category & Shopper Insights Manager, H&WB, Church & Dwight Co., Inc., presented the session, "Data...
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Finding the Right AI Research Opportunities

As part of the AI & Tech Summit portion of this year's TMRE @ Home virtual gathering, David Iudica, SVP, Research and Insights: Retail and Wealth, Cit...
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Data Science Invests in AI as Development Pace Accelerates

All Things Insights has recently released its latest research report, the Artificial Intelligence/Analytics & Data Science Perspectives Report 2024....