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Making an Insights Impact in a Year of Uncertainty

All Things Insights' Seth Adler recently caught up with Natasha Hritzuk, VP Consumer Insights, Warner Bros. Discovery. Hritzuk, who participated in a...

Assessing Insights Talent Within a DIY Function

All Things Insights' Seth Adler recently caught up with Jennifer Avery, SVP, Strategy & Insights, Universal Destinations & Experiences. Avery, who gav...

Elusive Insights

Insights are being generated but in some cases are not being used. The first assumption is that these insights aren't actionable. Which of course migh...

Collaboration Around The Consumer

The consumer is now in the driver's seat, and James Petretti is no stranger to that fact. Success is not possible if the consumer is not buying into w...

Fan Insights

Thanks to the advent of social media and streaming services, the world of television today looks nothing like it did a few decades ago. All industries...

Live Sports Insights

Programming across the board is looking to develop content that appeals to an audience that engages increasingly with user-generated content (UGC) and...

Content Marketing Insights

In the past decade, SVOD (Subscription Video-On-Demand) companies have revolutionized how we consume our favorite shows and discover new ones. As medi...

Media Behavioral Insights

Analytical minds will always benefit from more complete data from farther-reaching sources. Even more fundamentally, Pepe says the questions everyone...

Media Industry Insights

It's not unreasonable to feel overwhelmed when faced with the size and scope of the continuous shifts in the television industry within the past few d...

Path To Purchase Insights

Insights leaders are responsible for connecting all of the information gleaned from a multitude of different sources, and creating usable data that wi...