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Collaboration Around The Consumer

The consumer is now in the driver's seat, and James Petretti is no stranger to that fact. Success is not possible if the consumer is not buying into w...

Fan Insights

Thanks to the advent of social media and streaming services, the world of television today looks nothing like it did a few decades ago. All industries...

Live Sports Insights

Programming across the board is looking to develop content that appeals to an audience that engages increasingly with user-generated content (UGC) and...

Content Marketing Insights

In the past decade, SVOD (Subscription Video-On-Demand) companies have revolutionized how we consume our favorite shows and discover new ones. As medi...

Media Behavioral Insights

Analytical minds will always benefit from more complete data from farther-reaching sources. Even more fundamentally, Pepe says the questions everyone...

Media Industry Insights

It's not unreasonable to feel overwhelmed when faced with the size and scope of the continuous shifts in the television industry within the past few d...

Path To Purchase Insights

Insights leaders are responsible for connecting all of the information gleaned from a multitude of different sources, and creating usable data that wi...

Insights Talent: Ask, Listen, Act

"Ask, listen, act." If the pandemic has taught us one critical lesson, it's that environmental changes don't occur in a vacuum and can dramatically in...

Translating Data Into Action

"Data is the new oil," and it seems like everyone wants to get a piece. But what is it that most major companies are missing when it comes to harnessi...

Digital Twin Insights

If there's one thing we know for certain, it's that there is a major shift happening in tech, specifically in the ways we quantify the human self, and...