Marketing today is going beyond just generic segmentation—with the help of data-driven insights. Connecting data to drive marketing performance invo...

Combining the powers of insights and analytics refers to the synergistic relationship between data analytics—the process of examining raw data—and...

Market research fraud poses a serious threat to data integrity, causing unreliable insights and eroding trust in the industry, not to mention the fina...

Brand health and brand trackers are receiving a dose of modernization lately to create a more winning formula. What was once seen as a rather static a...

We all know someone who is deeply passionate about a brand, a hobby or interest, whether that's a sports team, comic books, gaming, sewing, fitness, o...

Can surveys get more conversational? AI-powered market research tools are developing at a rapid pace. As part of that wave of evolution, conversationa...