Beyond Representation: How Data Analytics Can Amplify Black Stories
Harnessing data to amplify and represent Black stories in media requires using data analytics to identify and support authentic narratives, investing...
- Articles by Matt Kramer
Delivering the Future of Data-Driven Storytelling, Part 2
In Part 1 of All Things Insights' data storytelling feature, we explored the importance and fundamentals of data-driven storytelling—and how it's tr...
Advancing the Next Era of Data Storytelling, Part 1
The insights community often emphasizes the importance of data storytelling. One could say that it's considered an essential tool in the insights tool...
The Rise of the AI-Powered Moderator
AI is not just changing quantitative research. In fact, qualitative research methods are also evolving thanks to new technologies. For example, AI mod...
Lifting All Voices: Focusing on Inclusive Research
All Things Insights had the chance to connect with Valeria Piaggio, Global Head, Inclusive Growth, Sustainable Transformation Practice, Kantar, for an...
Sharpening Your Brand’s Mental Availability
Just how likely does a brand come to mind when the consumer is in a buying situation? Is your brand in the top five of brand familiarity and recogniti...