Trend Analysis: It’s Not Magic, It’s Methodology
Debunking myths about trends involves identifying and dispelling common misconceptions about how trends emerge, persist, and evolve. This can include...
May 2025
Articles
Transforming Data into Decisions: The Human-AI Partnership
Artificial intelligence is significantly transforming market research by automating tasks, analyzing vast datasets, and providing new methods for unde...
Beyond Traditional: The Promise and Perils of Synthetic Data
Synthetic data, powered by the growth of machine learning and AI, is emerging as an early yet influential force in market research. With the promise a...
Redefining Market Research Through the AI Evolution
Artificial intelligence is rapidly impacting and influencing the market research profession. This can be seen in terms of scale, efficiencies and auto...
Connecting AI Agents to Insights Frameworks
Artificial intelligence is already rapidly evolving in the world of insights, and agentic AI seems to be the latest movement in that evolution. If AI...
Building Trust with Responsible AI Standards
With the growth of artificial intelligence in market research, there is a growing emphasis on making sure that the corporate enterprise has responsibl...
The Data-Driven Future: Navigating the Evolution of Analytics and AI
The landscape of data, analytics, and artificial intelligence is undergoing a profound and accelerating transformation, poised to become even more dee...
AI, Insight, and the Human Factor: A New Blueprint for Market Research
Day three of TMRE @ Home 2025 showed that the future of research isn't man versus machine — it's man with machine. From synthetic data to AI agents...
Merging Minds and Machines: How TMRE @ Home Redefined Insights for the Future
At TMRE @ Home 2025, a very powerful day two showed how the future of insights is all about blending the best of technology with the best of human int...