The Rise of the AI-Powered Moderator
AI is not just changing quantitative research. In fact, qualitative research methods are also evolving thanks to new technologies. For example, AI mod...
qualitative research
Articles
Increasing Engagement with Conversational Surveys
Can surveys get more conversational? AI-powered market research tools are developing at a rapid pace. As part of that wave of evolution, conversationa...
Human Insights: Understanding People to Drive Impact
In today's data-rich world, the ability to understand the "why" behind human behavior is more critical than ever. While quantitative data tells us wha...
Unlocking the Future of Consumer Insights: Balancing Technology and Empathy
At TMRE 2024, the spotlight was on the changing landscape of consumer research, focusing on the powerful fusion of AI-driven tools and deep human unde...
Beyond the Numbers: Unveiling the Emotional Drivers of Consumer Behavior
At TMRE 2024, attendees delved into how qualitative research, particularly through online communities, provides the key to understanding the emotional...
TMRE 2024 Report: Leading Through Change
A resilient market research community came together at Universal's Loews Sapphire Falls Resort in Orlando, FL, this past December for TMRE 2024. It ma...