qualitative research

Articles

consumer insights
artificial intelligence
consumer empathy
qualitative research
holistic research

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January 31, 2025

Unlocking the Future of Consumer Insights: Balancing Technology and Empathy

At TMRE 2024, the spotlight was on the changing landscape of consumer research, focusing on the powerful fusion of AI-driven tools and deep human unde...

qualitative research
brand loyalty
consumer insights
consumer behavior
artificial intelligence
storytelling
human insights

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January 23, 2025

Beyond the Numbers: Unveiling the Emotional Drivers of Consumer Behavior

At TMRE 2024, attendees delved into how qualitative research, particularly through online communities, provides the key to understanding the emotional...

brand health tracking
consumer insights
insights strategy
data science
insights leadership
insights culture
artificial intelligence
human insights
qualitative research

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January 6, 2025

TMRE 2024 Report: Leading Through Change

A resilient market research community came together at Universal's Loews Sapphire Falls Resort in Orlando, FL, this past December for TMRE 2024. It ma...

user experience
customer feedback
customer journey
customer conversations
qualitative research
understanding the customer

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September 3, 2024

Improving Customer Conversations

When was the last time you had a conversation with one of your customers? Having a conversation generates analysis that can be used for qualitative ma...