personalization

As the connected viewer evolves the sports, media and entertainment worlds, it is also transforming how fandom works. Mobile technology and evolving c...

At TMRE 2024, several brands shared their experiences of transforming their audience insights programs to better understand consumer engagement and dr...

In today's consumer-driven market, understanding audience behavior is crucial for businesses to connect with their target demographic. While tradition...

Media user research refers to the practice of studying how people interact with and consume media, including digital platforms like websites and socia...

Marketing to a new generation can seem challenging yet Generation Z is bringing a lot of innovation and insights power to the table, which is only exp...

The media landscape is evolving at a rapid pace, driven by technological advancements, shifting consumer behaviors, and societal changes. As we naviga...