Shaping Media Insights: The Evolution of the Connected Viewer
The recent competition between Netflix and Paramount for the acquisition of Warner Brothers set off a bit of drama and suspense in Hollywood and the m...
media measurement
Articles
Cross-Platform Storytelling Redefines Media Insights
Who doesn't love a good story? A growing media trend is cross-platform and global storytelling, as entertainment brands aim to expand their audiences....
The Future of FAST: The Role of Measurement
Free Ad-Supported Streaming Television (FAST) channels have disrupted the traditional television landscape, offering viewers a vast array of content w...
Redefining Fans: The Spectrum of Engagement
In today's consumer-driven market, understanding audience behavior is crucial for businesses to connect with their target demographic. While tradition...
Attention, Please: The Impact of Premium Platforms
In today's cluttered media landscape, capturing and holding audience attention is paramount for advertisers. Premium platforms offer a unique opportun...
Tuning In to the Future: New Trends in Content Measurement
In the age of content abundance, understanding audience behavior and engagement is more crucial in the media and entertainment communities. Content me...