Decoding Consumer Motives: The Power of Psychographic Segmentation
As learning about your target consumer becomes ever more precise and discerning, psychographic segmentation becomes a crucial key to unlock consumer m...
human insights
Articles
Transforming Data into Decisions: The Human-AI Partnership
Artificial intelligence is significantly transforming market research by automating tasks, analyzing vast datasets, and providing new methods for unde...
Beyond Traditional: The Promise and Perils of Synthetic Data
Synthetic data, powered by the growth of machine learning and AI, is emerging as an early yet influential force in market research. With the promise a...
Redefining Market Research Through the AI Evolution
Artificial intelligence is rapidly impacting and influencing the market research profession. This can be seen in terms of scale, efficiencies and auto...
The Data-Driven Future: Navigating the Evolution of Analytics and AI
The landscape of data, analytics, and artificial intelligence is undergoing a profound and accelerating transformation, poised to become even more dee...
AI, Insight, and the Human Factor: A New Blueprint for Market Research
Day three of TMRE @ Home 2025 showed that the future of research isn't man versus machine — it's man with machine. From synthetic data to AI agents...