Human Insights: Creating Value in an AI-Driven Business World
There will always be a need for consumer, or as some term it, human, insights. The need to discern what consumers are thinking is an intrinsic part of...
human-centric insights
Articles
Beyond Algorithms: Reclaiming Human-Centricity
With the rise of artificial intelligence, much has been made of this new era of insights, with a growing emphasis on collective intelligence. The cons...
Human Insights: Understanding People to Drive Impact
In today's data-rich world, the ability to understand the "why" behind human behavior is more critical than ever. While quantitative data tells us wha...
Leading with Human-Centric Insights
As technology rapidly changes the world around us, such as the growth of artificial intelligence, there is a counterpoint to this evolution: A focus o...