data science

Free Ad-Supported Streaming Television (FAST) channels have disrupted the traditional television landscape, offering viewers a vast array of content w...

With advancements in artificial intelligence and other emerging technologies, the questions swirling around synthetic data continue to grow in the ins...

Synthetic data, a type of artificial data generated through algorithms rather than real-world interactions, is rapidly gaining traction in various ind...

This year's "Road to TMRE" virtual event featured a range of sessions related to artificial intelligence and how best to leverage the technology in ma...

In the competitive world of consumer-packaged goods, data analytics and insights are essential for brands to stay on top of their game. While retailer...

Science, technology and innovation are accelerating at a rapid pace in today's marketplace. Machine learning, generative artificial intelligence, pred...

Market research has traditionally been a hands-on task that is time consuming and resource-intensive, from generating data collection to holding in-pe...

As technology rapidly changes the world around us, such as the growth of artificial intelligence, there is a counterpoint to this evolution: A focus o...

As larger online surveys grow in use and popularity, they are becoming more democratized in the marketplace. Even non-experts can deploy such survey m...

UPDATED: Each year, TMRE: The Market Research Event unites consumer insights and data analytics executives from around the...