Trusting AI-Assisted Research for Brand Decisions
Marketers today face mounting pressure to make faster, more accurate decisions. But can AI—a tool often seen as a double-edged sword—be trusted to...
Brand Insights
Articles
Sharpening Your Brand’s Mental Availability
Just how likely does a brand come to mind when the consumer is in a buying situation? Is your brand in the top five of brand familiarity and recogniti...
Reimagining Brand Health Trackers for Today’s Dynamic Market
Brand health and brand trackers are receiving a dose of modernization lately to create a more winning formula. What was once seen as a rather static a...
Driving Innovation and Consumer Loyalty
TMRE 2024's day two, track three brought a fresh take on how brands are navigating the evolving landscape of consumer insights. Sessions explored leve...
Unlocking the Power of Diverse Audiences in Market Research
At TMRE 2024, several brands shared their experiences of transforming their audience insights programs to better understand consumer engagement and dr...
The Value of Building Brand Trust
As consumers overall, and growing demographic groups such as Generation Z, call for more honesty, transparency and authenticity regarding the companie...