Searching for Healthy Brand Tracking
Brand tracking is undergoing a renaissance as technology is transforming this once static market research category. From periodic or quarterly surveys...
Brand Insights
Articles
Measuring the Cannes Experience
From the big awards focused on marketing creativity, performance, and effectiveness, to the big brands and the big yachts, this year's Cannes Lions In...
From Raw Data to Real Results: The Insights-Driven Marketing Advantage
Are one-size-fits-all-marketing strategies fading into the background? Growth initiatives are increasingly led by insight-driven marketing that strive...
Your Brand’s GPS: How Insights Navigate the Path to Growth
Think of a brand growth framework as your strategic GPS—one that doesn't just point you toward expansion, but actively drives your market share, equ...
Transforming Consumer Segmentation to Drive Impact
Consumer segmentation continues to transform portfolio strategy by shifting focus from broad demographic buckets to needs-based and psychographic moti...
Building Bridges: Redefining the Insights-Marketing Partnership
Tilray Brands is on a mission to supercharge the growth of its brands, one customer group at a time. Manitoba Harvest, a 28-year-old business owned by...