Driving Innovation and Consumer Loyalty
TMRE 2024's day two, track three brought a fresh take on how brands are navigating the evolving landscape of consumer insights. Sessions explored leve...
Brand Insights
Articles
Unlocking the Power of Diverse Audiences in Market Research
At TMRE 2024, several brands shared their experiences of transforming their audience insights programs to better understand consumer engagement and dr...
The Value of Building Brand Trust
As consumers overall, and growing demographic groups such as Generation Z, call for more honesty, transparency and authenticity regarding the companie...
Turn Your Customer Obsession into Brand Strategies
With brand awareness increasing in importance as a way to achieve growth, insight-led brand strategies are becoming more focused and more targeted to...
Recharging Brand Insights to Strengthen Strategy
Before you start developing and improving your brand strategy, it's time to explore brand insights. Just how well do you know your brand, its mission...