All Things Insights' Seth Adler recently caught up with Natasha Hritzuk, VP Consumer Insights, Warner Bros. Discovery. Hritzuk, who participated in a...
All Things Insights' Seth Adler recently caught up with Jennifer Avery, SVP, Strategy & Insights, Universal Destinations & Experiences. Avery, who gav...
Insights are being generated but in some cases are not being used. The first assumption is that these insights aren't actionable. Which of course migh...
The consumer is now in the driver's seat, and James Petretti is no stranger to that fact. Success is not possible if the consumer is not buying into w...
Thanks to the advent of social media and streaming services, the world of television today looks nothing like it did a few decades ago. All industries...
Programming across the board is looking to develop content that appeals to an audience that engages increasingly with user-generated content (UGC) and...