Engaging Sales with Market Research
At TMRE @ Home's Insights ROI & Strategy Summit, Joe Agostinelli, Sr. Director of Market Research, Morningstar, gave the presentation, "Strategic Insi...
- Articles by Matt Kramer
Driving Analytics & Insights Action
At this year's TMRE @ Home, Shivani Shah, National Category & Shopper Insights Manager, H&WB, Church & Dwight Co., Inc., presented the session, "Data...
Finding the Right AI Research Opportunities
As part of the AI & Tech Summit portion of this year's TMRE @ Home virtual gathering, David Iudica, SVP, Research and Insights: Retail and Wealth, Cit...
Putting Customer Journey Mapping into Perspective
Customer journey mapping is a critical task in today's insights environment. We know that discovering who your target audience is should be key to mar...
Getting Closer to Your Customers
There are a variety of options available when it comes to understanding your customers or target audience. Chief among them in the market research fie...
Mastering Multi-Generational Marketing
Today's consumer audiences are diverse and span multiple generations. Each demographic group has unique preferences, concerns, and values. Ultimately,...