Taking the Pulse of Sentiment Analysis
Just how are you assessing sentiment? With the developments in AI, more market researchers are turning to open Internet sentiment analysis tools that...
- Articles by Matt Kramer
Navigating Uncertainty: What’s Next for Consumers in 2026
As we head into the important fourth quarter of 2025, there remain several questions about the economic environment and the current state of the consu...
Balancing Act: Blending Synthetic & Natural Data in Research
The insights community is still weighing the use of synthetic data. With the growth in AI developments synthetic data is coming into the spotlight as...
Leading the Way: How Women Are Reshaping the Future of Market Research
As the insights community prepares to gather at TMRE 2025, it was an opportune moment to recognize and reflect on the achievements of women working wi...
Unlocking Analytics to Improve Data-Driven Marketing
Marketing today is going beyond just generic segmentation—with the help of data-driven insights. Connecting data to drive marketing performance invo...
Integrating Analytics & Insights to Power Decisions
Combining the powers of insights and analytics refers to the synergistic relationship between data analytics—the process of examining raw data—and...