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Measuring OTA Programming

Television audience measurement is on the precipice of innovation due to the opportunity to leverage data from set top boxes, smart TV's, and other so...

Rethinking the Omnichannel Shopping Experience

Human behavior continues to adjust at lightspeed. The COVID-19 pandemic drove increased adoption of digital shopping and now, shoppers are more relian...

Building Strategic Insights

The world of data is evolving and ever-changing. A data insights strategy is built in part on the potential data that one hopes to accumulate, the ins...

Leveraging the Power of Inclusion to Gain Multicultural Consumers

The power of inclusion is the ability to create an environment where everyone feels accepted, respected, and valued. It can have a positive impact on...

Using Insights to Predict the Future

A key component of any marketing strategy is to think about and plan for the future. Despite constant macro and micro disruption, marketers can still...