Consumers Embracing New Media & Entertainment Reality
The world of television media is constantly changing, and that evolution is far from over. The current marketplace is fragmented with studios and cabl...
- Articles by Matt Kramer
TMRE Continued: Expanding the Insights Conversation
Looking to continue the insights conversation from TMRE 2025? The TMRE conference, which recently wrapped up the live edition in Las Vegas in late Oct...
Enhancing the Gaming Experience
Gaming is an often-overlooked category in the insights and innovation communities. But insights can help drive gaming experiences by enabling new form...
Cross-Platform Storytelling Redefines Media Insights
Who doesn't love a good story? A growing media trend is cross-platform and global storytelling, as entertainment brands aim to expand their audiences....
Market Research Goes All In at TMRE 2025
A transforming market research community gathered at The Paris Hotel in Las Vegas on October 28-30, bringing together bright minds, engaging discussio...
Beyond Representation: How Data Analytics Can Amplify Black Stories
Harnessing data to amplify and represent Black stories in media requires using data analytics to identify and support authentic narratives, investing...