Trust Signals: Understanding Consumer Perspectives on AI
Marketers are increasingly relying on AI in their business and advertising practices. Yet, for consumers, do they really trust AI to make decisions? W...
- Articles by Matt Kramer
How Contradictions in Consumer Identity Are Reshaping Brands
Deep consumer research strives to understand people in all their complexity. This moves research beyond just surface insights but at the same time can...
Don’t Miss Your Shot at Consumer Impact
Just what are some of the marketing trends overlooked this year? Did you know that there are at least six distinct fan types when it comes to the Worl...
Your Brand’s GPS: How Insights Navigate the Path to Growth
Think of a brand growth framework as your strategic GPS—one that doesn't just point you toward expansion, but actively drives your market share, equ...
Transforming Consumer Segmentation to Drive Impact
Consumer segmentation continues to transform portfolio strategy by shifting focus from broad demographic buckets to needs-based and psychographic moti...
Building Bridges: Redefining the Insights-Marketing Partnership
Tilray Brands is on a mission to supercharge the growth of its brands, one customer group at a time. Manitoba Harvest, a 28-year-old business owned by...