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Increasing Engagement with Conversational Surveys

Can surveys get more conversational? AI-powered market research tools are developing at a rapid pace. As part of that wave of evolution, conversationa...
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The Next Wave of AI Transformation

AI is radically transforming many industries and businesses, and the insights community has certainly been influenced by this next wave of tech evolut...
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Shaping Consumer Insights Through Ethnographic Research

Ethnographic research seems to be having a moment, or rather moments, in this new AI-driven market research world. After all, a counterpoint to AI is...
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Sharpening Your Empathy Skills to Deepen Customer Relationships

Deep empathy in market research involves understanding customers beyond surface-level data by deeply connecting with their emotions, motivations, and...
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The Future of Consumer Behavior: Trends to Watch

As we head towards the back half of 2025, several key consumer behavior trends have been shaping the marketplace. These trends can continue to help th...
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AI-Powered Decision Intelligence: The New Business Transformation Engine

Artificial intelligence is being leveraged to drive innovation by providing powerful insights and automation capabilities across various business func...
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AI-Powered Personas: Transforming Consumer Insights

As artificial intelligence has developed, more tools are becoming available to support sophisticated and transformational persona creation. This inclu...
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Human Insights: Creating Value in an AI-Driven Business World

There will always be a need for consumer, or as some term it, human, insights. The need to discern what consumers are thinking is an intrinsic part of...
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The Human Element: Navigating the AI Revolution

As we continue our series on human insights, it has become clearer in the market research community that the integration of human-centricity to the wo...
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Beyond Algorithms: Reclaiming Human-Centricity

With the rise of artificial intelligence, much has been made of this new era of insights, with a growing emphasis on collective intelligence. The cons...