Just how are you assessing sentiment? With the developments in AI, more market researchers are turning to open Internet sentiment analysis tools that...

As we head into the important fourth quarter of 2025, there remain several questions about the economic environment and the current state of the consu...

The insights community is still weighing the use of synthetic data. With the growth in AI developments synthetic data is coming into the spotlight as...

As the insights community prepares to gather at TMRE 2025, it was an opportune moment to recognize and reflect on the achievements of women working wi...

Marketing today is going beyond just generic segmentation—with the help of data-driven insights. Connecting data to drive marketing performance invo...

Combining the powers of insights and analytics refers to the synergistic relationship between data analytics—the process of examining raw data—and...

Market research fraud poses a serious threat to data integrity, causing unreliable insights and eroding trust in the industry, not to mention the fina...

Brand health and brand trackers are receiving a dose of modernization lately to create a more winning formula. What was once seen as a rather static a...

We all know someone who is deeply passionate about a brand, a hobby or interest, whether that's a sports team, comic books, gaming, sewing, fitness, o...

Can surveys get more conversational? AI-powered market research tools are developing at a rapid pace. As part of that wave of evolution, conversationa...