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Balancing AI Hype Versus AI Impact

There is a paradox forming around the current AI environment: the impact of the technology versus the hype of the technology. This goes beyond insight...
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Engaging Youth Culture to Influence Brand Growth

There has been a great deal of marketing, advertising and insights targeting Generation Z, Millennials and other demographics, and for many Generation...
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Six Cultural Trends Shaping the Consumer Landscape

What trends lie ahead for marketers and brand innovators as they navigate an uncertain and turbulent global marketplace? Pinpointing emerging trends i...
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The Shift from Data-Driven to Insights-Driven: Unlocking the ‘Why’

Data-driven decision-making is the process of using facts, metrics, and insights gleaned from data to guide strategic business decisions. But it's com...
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Strengthening Insights & Marketing Partnerships

Just how do you make an impact when it comes to insights work and marketing? A dynamic virtual panel discussion was recently held exploring that quest...
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TMRE @ Home 2026: Where Insights, AI, and Strategy Take Shape

Insights-driven strategy, effective AI adoption, the future of insights and more will be on the virtual stage at this year's TMRE @ Home. The online p...