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Partnering with AI to Amplify Human Insights

The insights community is moving faster every day, thanks to AI and other emerging technologies. As this evolution takes place, insights professionals...
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Trends to Watch in Data Analytics

It's no surprise that emerging trends in data and analytics in the coming years will be dominated by AI-driven automation programs, specifically gener...
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Beyond the Buzz: How Alcohol Brands Can Capture Gen Z’s Loyalty

Just how can brands capture Generation Z's attention? For alcohol brands, it's a multi-billion-dollar question as they look to cater their offerings t...
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Balancing AI Hype Versus AI Impact

There is a paradox forming around the current AI environment: the impact of the technology versus the hype of the technology. This goes beyond insight...
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Engaging Youth Culture to Influence Brand Growth

There has been a great deal of marketing, advertising and insights targeting Generation Z, Millennials and other demographics, and for many Generation...
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Six Cultural Trends Shaping the Consumer Landscape

What trends lie ahead for marketers and brand innovators as they navigate an uncertain and turbulent global marketplace? Pinpointing emerging trends i...