How Contradictions in Consumer Identity Are Reshaping Brands
Deep consumer research strives to understand people in all their complexity. This moves research beyond just surface insights but at the same time can...
- Articles by Matt Kramer
Don’t Miss Your Shot at Consumer Impact
Just what are some of the marketing trends overlooked this year? Did you know that there are at least six distinct fan types when it comes to the Worl...
Your Brand’s GPS: How Insights Navigate the Path to Growth
Think of a brand growth framework as your strategic GPS—one that doesn't just point you toward expansion, but actively drives your market share, equ...
Transforming Consumer Segmentation to Drive Impact
Consumer segmentation continues to transform portfolio strategy by shifting focus from broad demographic buckets to needs-based and psychographic moti...
Building Bridges: Redefining the Insights-Marketing Partnership
Tilray Brands is on a mission to supercharge the growth of its brands, one customer group at a time. Manitoba Harvest, a 28-year-old business owned by...
Scoring With the New Sports Consumer
Calling all kickers! The FIFA World Cup 2026 event kicked off June 11 to July 19, 2026, across venues in the U.S., Canada, and Mexico. This specially...