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Unlocking Analytics to Improve Data-Driven Marketing

Marketing today is going beyond just generic segmentation—with the help of data-driven insights. Connecting data to drive marketing performance invo...
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Integrating Analytics & Insights to Power Decisions

Combining the powers of insights and analytics refers to the synergistic relationship between data analytics—the process of examining raw data—and...
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The Integrity Imperative: Combating Market Research Fraud

Market research fraud poses a serious threat to data integrity, causing unreliable insights and eroding trust in the industry, not to mention the fina...
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Reimagining Brand Health Trackers for Today’s Dynamic Market

Brand health and brand trackers are receiving a dose of modernization lately to create a more winning formula. What was once seen as a rather static a...
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Connecting More Meaningfully with Your Customers

We all know someone who is deeply passionate about a brand, a hobby or interest, whether that's a sports team, comic books, gaming, sewing, fitness, o...
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Increasing Engagement with Conversational Surveys

Can surveys get more conversational? AI-powered market research tools are developing at a rapid pace. As part of that wave of evolution, conversationa...
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The Next Wave of AI Transformation

AI is radically transforming many industries and businesses, and the insights community has certainly been influenced by this next wave of tech evolut...
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Shaping Consumer Insights Through Ethnographic Research

Ethnographic research seems to be having a moment, or rather moments, in this new AI-driven market research world. After all, a counterpoint to AI is...
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Sharpening Your Empathy Skills to Deepen Customer Relationships

Deep empathy in market research involves understanding customers beyond surface-level data by deeply connecting with their emotions, motivations, and...
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The Future of Consumer Behavior: Trends to Watch

As we head towards the back half of 2025, several key consumer behavior trends have been shaping the marketplace. These trends can continue to help th...