Hidden Gem: Unlocking the Power of the Excel Forecast Sheet
Believe it or not, there's a feature in Excel that could predict your company's future. It's called the Forecast Sheet and it's about to become your s...
July 2025
Articles
The Human Element: Navigating the AI Revolution
As we continue our series on human insights, it has become clearer in the market research community that the integration of human-centricity to the wo...
Beyond Algorithms: Reclaiming Human-Centricity
With the rise of artificial intelligence, much has been made of this new era of insights, with a growing emphasis on collective intelligence. The cons...
Human Insights: Understanding People to Drive Impact
In today's data-rich world, the ability to understand the "why" behind human behavior is more critical than ever. While quantitative data tells us wha...
Winning Over Generation Alpha
When it comes to marketing and branding initiatives, to win over Generation Alpha we first need to recognize that they are developing into a savvy, cr...
Closing the AI Fluency Gap
It could be said that the phrase "from fear to fluency" holds true for the market research community during the last few years. As artificial intellig...
Choosing the Right AI Partnership
Searching for the right artificial intelligence partner for insights can be an overwhelming task. The number of solutions offered is rapidly growing,...