Skip to content

July 2025

Articles

A variety of tarot cards spread out across a table.

Hidden Gem: Unlocking the Power of the Excel Forecast Sheet

Believe it or not, there's a feature in Excel that could predict your company's future. It's called the Forecast Sheet and it's about to become your s...
Steering helm at the center of a ship, with view out the windows.

The Human Element: Navigating the AI Revolution

As we continue our series on human insights, it has become clearer in the market research community that the integration of human-centricity to the wo...
Older woman baking an apple pie in the oven in the kitchen.

Beyond Algorithms: Reclaiming Human-Centricity

With the rise of artificial intelligence, much has been made of this new era of insights, with a growing emphasis on collective intelligence. The cons...
A close up of the eyes and face of a woman.

Human Insights: Understanding People to Drive Impact

In today's data-rich world, the ability to understand the "why" behind human behavior is more critical than ever. While quantitative data tells us wha...
Young girl enjoying and watching a tablet device.

Winning Over Generation Alpha

When it comes to marketing and branding initiatives, to win over Generation Alpha we first need to recognize that they are developing into a savvy, cr...
A 'Mind the Gap' sign on the floor of subway platform.

Closing the AI Fluency Gap

It could be said that the phrase "from fear to fluency" holds true for the market research community during the last few years. As artificial intellig...
AI robotic hand and human hand shaking as in a business partnership.

Choosing the Right AI Partnership

Searching for the right artificial intelligence partner for insights can be an overwhelming task. The number of solutions offered is rapidly growing,...