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media and entertainment

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A TV is blurry in the background, with a container of popcorn front and center to signify home entertainment.

Consumers Embracing New Media & Entertainment Reality

The world of television media is constantly changing, and that evolution is far from over. The current marketplace is fragmented with studios and cabl...
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Enhancing the Gaming Experience

Gaming is an often-overlooked category in the insights and innovation communities. But insights can help drive gaming experiences by enabling new form...
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From Insights to Impact: How TMRE @ Home 2025 Brought Research to Life 

At TMRE @ Home 2025, the day wasn't just about gathering insights — it was about making them matter. From building emotional connections with audien...
A female data engineer, with screens of data covering her face, overwhelmed.

Gaining a Data Science Advantage

Data is driving today's modern enterprise forward and the speed of technological development is only increasing the pace. What once took a two- or thr...
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Redefining Fans: The Spectrum of Engagement

In today's consumer-driven market, understanding audience behavior is crucial for businesses to connect with their target demographic. While tradition...
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Will Media & Entertainment Investment Soar to New Heights?

The media and entertainment industry has long been a favored investment destination, and the future growth potential is vast considering the advanceme...