Shaping Media Insights: The Evolution of the Connected Viewer
The recent competition between Netflix and Paramount for the acquisition of Warner Brothers set off a bit of drama and suspense in Hollywood and the m...
media and entertainment
Articles
Reaching Multicultural Audiences
Connecting with diverse audiences and cultures is one avenue to engage media and entertainment consumers in an authentic, genuine way. However, to cre...
Influencing the Next Level of Sports Fan Engagement
As the connected viewer evolves the sports, media and entertainment worlds, it is also transforming how fandom works. Mobile technology and evolving c...
Consumers Embracing New Media & Entertainment Reality
The world of television media is constantly changing, and that evolution is far from over. The current marketplace is fragmented with studios and cabl...
Enhancing the Gaming Experience
Gaming is an often-overlooked category in the insights and innovation communities. But insights can help drive gaming experiences by enabling new form...
From Insights to Impact: How TMRE @ Home 2025 Brought Research to Life
At TMRE @ Home 2025, the day wasn't just about gathering insights — it was about making them matter. From building emotional connections with audien...