Creating With Curiosity: Exploring Insights-Driven Marketing Partnerships
Insights-driven marketing has emerged as a critical imperative for corporate organizations. While data-driven marketing has been a priority for years,...
data science
Articles
No One Sits in the Average Seat
In the early 1950s, the United States Air Force had designed jet cockpits for the average pilot. There was just one problem: When Lieutenant Gilbert S...
What Percentage of AI Projects Should Fail?
At a CDAO conference I attended recently, a keynote speaker claimed that 90% of AI projects have failed. He said it as a warning, and the audience rec...
Overcoming Challenges to Insights-Driven Marketing
The Insight to Impact Conference in October is fast approaching, bringing together both market researchers and marketing professionals under the TMRE...
How Insights Leaders Can Reclaim Accuracy in AI Marketing
AI is changing both the nature and cadence of insights and marketing with an emphasis on the speed with which it gets the job done. But solid insights...
The Modern Balanced Scorecard: Why It Still Matters
Most executives own a Balanced Scorecard the way they own a high-end juicer. It arrived with great intentions. It wasn't cheap. Everyone swore it woul...