How Market Research Is Redefining Marketing’s Competitive Edge
Market research is intersecting with marketing in diverse ways and with perhaps more agility than ever before. Thanks in part to a robust data-driven...
data science
Articles
Analytical Discipline Means Think Before You Pull the Trigger
What can firearms training teach us about better data science? "Always cheat and always win." That's the most famous line from Clint Smith, founder of...
Trends to Watch in Data Analytics
It's no surprise that emerging trends in data and analytics in the coming years will be dominated by AI-driven automation programs, specifically gener...
The Permission Forecast
A note from contributor Michael Bagalman: The article you are about to read is, superficially, about forecasting. But really, it's about AI. And how f...
Balancing AI Hype Versus AI Impact
There is a paradox forming around the current AI environment: the impact of the technology versus the hype of the technology. This goes beyond insight...
The Shift from Data-Driven to Insights-Driven: Unlocking the ‘Why’
Data-driven decision-making is the process of using facts, metrics, and insights gleaned from data to guide strategic business decisions. But it's com...