KPIs That Count: Why Fewer Metrics Create Stronger Decisions
Executives aren't suffering from a shortage of metrics. They're suffering from an overdose....
data science
Articles
How Market Research Is Redefining Marketing’s Competitive Edge
Market research is intersecting with marketing in diverse ways and with perhaps more agility than ever before. Thanks in part to a robust data-driven...
Analytical Discipline Means Think Before You Pull the Trigger
What can firearms training teach us about better data science? "Always cheat and always win." That's the most famous line from Clint Smith, founder of...
Trends to Watch in Data Analytics
It's no surprise that emerging trends in data and analytics in the coming years will be dominated by AI-driven automation programs, specifically gener...
The Permission Forecast
A note from contributor Michael Bagalman: The article you are about to read is, superficially, about forecasting. But really, it's about AI. And how f...
Balancing AI Hype Versus AI Impact
There is a paradox forming around the current AI environment: the impact of the technology versus the hype of the technology. This goes beyond insight...