data science

As we head towards the back half of 2025, several key consumer behavior trends have been shaping the marketplace. These trends can continue to help th...

Artificial intelligence is being leveraged to drive innovation by providing powerful insights and automation capabilities across various business func...

As artificial intelligence has developed, more tools are becoming available to support sophisticated and transformational persona creation. This inclu...

Believe it or not, there's a feature in Excel that could predict your company's future. It's called the Forecast Sheet and it's about to become your s...

Searching for the right artificial intelligence partner for insights can be an overwhelming task. The number of solutions offered is rapidly growing,...

Powering business strategy with insights involves using data, analysis, and expertise to make informed decisions that drive growth and success. This m...

To become an insights professional with a solid foundation, develop strong analytical and strategic thinking skills, cultivate a curious mind, and lea...

Artificial intelligence is significantly transforming market research by automating tasks, analyzing vast datasets, and providing new methods for unde...

Synthetic data, powered by the growth of machine learning and AI, is emerging as an early yet influential force in market research. With the promise a...

Artificial intelligence is rapidly impacting and influencing the market research profession. This can be seen in terms of scale, efficiencies and auto...