TMRE 2026: Growing the Insights Mandate
Experimenting with AI's capabilities, without losing sight of our human qualities. That was at least one key theme of TMRE 2026, held recently in sunn...
experimentation
Articles
What Percentage of AI Projects Should Fail?
At a CDAO conference I attended recently, a keynote speaker claimed that 90% of AI projects have failed. He said it as a warning, and the audience rec...
Getting Candid About AI: How the Research Community is Navigating Change
Just how is the insights community really doing in the face of so much change? Especially when the cameras aren't rolling. With the research community...