Future Horizons: The Changing Face of Insights
Just what do insights leaders see when they look ahead at the future of the market research community? The next era of insights has already arrived, s...
consumer insights
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The Audience Intelligence Series – Session 1 – Strategic Storytelling
Join us for the launch of a five-part executive briefing series designed for senior marketing, media, insights, and...
LIONS Insights & Strategy Summit
The LIONS Insights & Strategy Summit will be held Tuesday, June 23, at The Majestic Hotel Cannes. The...
Engaging Youth Culture to Influence Brand Growth
There has been a great deal of marketing, advertising and insights targeting Generation Z, Millennials and other demographics, and for many Generation...
Six Cultural Trends Shaping the Consumer Landscape
What trends lie ahead for marketers and brand innovators as they navigate an uncertain and turbulent global marketplace? Pinpointing emerging trends i...
The Shift from Data-Driven to Insights-Driven: Unlocking the ‘Why’
Data-driven decision-making is the process of using facts, metrics, and insights gleaned from data to guide strategic business decisions. But it's com...