Transforming Consumer Segmentation to Drive Impact
Consumer segmentation continues to transform portfolio strategy by shifting focus from broad demographic buckets to needs-based and psychographic moti...
consumer insights
Articles
Building Bridges: Redefining the Insights-Marketing Partnership
Tilray Brands is on a mission to supercharge the growth of its brands, one customer group at a time. Manitoba Harvest, a 28-year-old business owned by...
Scoring With the New Sports Consumer
Calling all kickers! The FIFA World Cup 2026 event kicked off June 11 to July 19, 2026, across venues in the U.S., Canada, and Mexico. This specially...
How Market Research Is Redefining Marketing’s Competitive Edge
Market research is intersecting with marketing in diverse ways and with perhaps more agility than ever before. Thanks in part to a robust data-driven...
Prostate Cancer Screening and Ad Testing… Neither Need Be Avoided
As an avid football fan, I'm often excited about the actual Super Bowl game. No offense to Seattleites or Bostonians, but the matchup this year didn't...
Discovering Overlooked Marketing Trends
We are well into 2026, and most insights and marketing teams have explored a range of diverse consumer trends, planned their marketing and branding ca...