Sharpening Your Brand’s Mental Availability
Just how likely does a brand come to mind when the consumer is in a buying situation? Is your brand in the top five of brand familiarity and recogniti...
brand health tracking
Articles
TMRE 2024 Report: Leading Through Change
A resilient market research community came together at Universal's Loews Sapphire Falls Resort in Orlando, FL, this past December for TMRE 2024. It ma...
Measuring Brand Health
Building a strong and healthy brand presence in the market and creating brand awareness in the minds of consumers is a very competitive endeavor. It's...