Integrating Analytics & Insights to Power Decisions
Combining the powers of insights and analytics refers to the synergistic relationship between data analytics—the process of examining raw data—and...
artificial intelligence
Articles
The Integrity Imperative: Combating Market Research Fraud
Market research fraud poses a serious threat to data integrity, causing unreliable insights and eroding trust in the industry, not to mention the fina...
The Future of Data Teams: Human, Hybrid, or HAL 9000?
The CEO slid a glossy McKinsey slide across the table. "They're doing it with eight people and an AI copilot. Why do we need forty analysts?"...
Increasing Engagement with Conversational Surveys
Can surveys get more conversational? AI-powered market research tools are developing at a rapid pace. As part of that wave of evolution, conversationa...
The Next Wave of AI Transformation
AI is radically transforming many industries and businesses, and the insights community has certainly been influenced by this next wave of tech evolut...
Sharpening Your Empathy Skills to Deepen Customer Relationships
Deep empathy in market research involves understanding customers beyond surface-level data by deeply connecting with their emotions, motivations, and...