Shaping AI Trust for the Luxury Consumer
High-value consumers do not just buy on price alone. Models of premium branding and marketing often tout the overall signature feel of the brand, its...
artificial intelligence
Articles
Rebranding Insights Activation
The transformation of the insights capability is more than just the growth of artificial intelligence. There is also an identity shift taking place in...
What Percentage of AI Projects Should Fail?
At a CDAO conference I attended recently, a keynote speaker claimed that 90% of AI projects have failed. He said it as a warning, and the audience rec...
Overcoming Challenges to Insights-Driven Marketing
The Insight to Impact Conference in October is fast approaching, bringing together both market researchers and marketing professionals under the TMRE...
Framing the Right Questions for Breakthrough Insights
In this recent webinar, "When Answers are Everywhere, the Question Becomes the Job," brought to you by FEI: Innovation Summit and The Market Research...
Building a Culture of Continuous Research
Building a continuous learning system for market research replaces periodic surveys with a real-time feedback loop. The speed and scale at which artif...