artificial intelligence

Market research fraud poses a serious threat to data integrity, causing unreliable insights and eroding trust in the industry, not to mention the fina...

The CEO slid a glossy McKinsey slide across the table. "They're doing it with eight people and an AI copilot. Why do we need forty analysts?"...

Can surveys get more conversational? AI-powered market research tools are developing at a rapid pace. As part of that wave of evolution, conversationa...

AI is radically transforming many industries and businesses, and the insights community has certainly been influenced by this next wave of tech evolut...

Deep empathy in market research involves understanding customers beyond surface-level data by deeply connecting with their emotions, motivations, and...

Artificial intelligence is being leveraged to drive innovation by providing powerful insights and automation capabilities across various business func...

As artificial intelligence has developed, more tools are becoming available to support sophisticated and transformational persona creation. This inclu...

There will always be a need for consumer, or as some term it, human, insights. The need to discern what consumers are thinking is an intrinsic part of...

As we continue our series on human insights, it has become clearer in the market research community that the integration of human-centricity to the wo...

With the rise of artificial intelligence, much has been made of this new era of insights, with a growing emphasis on collective intelligence. The cons...