Searching for Healthy Brand Tracking
Brand tracking is undergoing a renaissance as technology is transforming this once static market research category. From periodic or quarterly surveys...
artificial intelligence
Articles
Reshaping the Research Capability
AI is fast becoming a research partner. Synthetic respondents and simulations are up for experimentation. There is a merging of the qual and quant div...
Shaping AI Trust for the Luxury Consumer
High-value consumers do not just buy on price alone. Models of premium branding and marketing often tout the overall signature feel of the brand, its...
Rebranding Insights Activation
The transformation of the insights capability is more than just the growth of artificial intelligence. There is also an identity shift taking place in...
What Percentage of AI Projects Should Fail?
At a CDAO conference I attended recently, a keynote speaker claimed that 90% of AI projects have failed. He said it as a warning, and the audience rec...
Overcoming Challenges to Insights-Driven Marketing
The Insight to Impact Conference in October is fast approaching, bringing together both market researchers and marketing professionals under the TMRE...