Measuring the Cannes Experience
From the big awards focused on marketing creativity, performance, and effectiveness, to the big brands and the big yachts, this year's Cannes Lions In...
artificial intelligence
Articles
When Answers Are Everywhere, the Question Becomes the Job
Every team now has access to more answers than ever—but innovation doesn't come from having more data; it...
Trust Signals: Understanding Consumer Perspectives on AI
Marketers are increasingly relying on AI in their business and advertising practices. Yet, for consumers, do they really trust AI to make decisions? W...
Don’t Miss Your Shot at Consumer Impact
Just what are some of the marketing trends overlooked this year? Did you know that there are at least six distinct fan types when it comes to the Worl...
Building Bridges: Redefining the Insights-Marketing Partnership
Tilray Brands is on a mission to supercharge the growth of its brands, one customer group at a time. Manitoba Harvest, a 28-year-old business owned by...
Discovering Overlooked Marketing Trends
We are well into 2026, and most insights and marketing teams have explored a range of diverse consumer trends, planned their marketing and branding ca...