Shaping Media Insights: The Evolution of the Connected Viewer
The recent competition between Netflix and Paramount for the acquisition of Warner Brothers set off a bit of drama and suspense in Hollywood and the m...
Media Measurement
Articles
The Future of FAST: The Role of Measurement
Free Ad-Supported Streaming Television (FAST) channels have disrupted the traditional television landscape, offering viewers a vast array of content w...
Attention, Please: The Impact of Premium Platforms
In today's cluttered media landscape, capturing and holding audience attention is paramount for advertisers. Premium platforms offer a unique opportun...
Tuning In to the Future: New Trends in Content Measurement
In the age of content abundance, understanding audience behavior and engagement is more crucial in the media and entertainment communities. Content me...
Building a Marketing Mix Framework
Suraj Rajdev, Head of Analytics at Google, sat down with All Things Insights' Seth Adler to discuss his session at the Media Insights & Engagement Con...
Gaining Insights Through AI and Social Listening
Marketing across major platforms from Google to Meta/Facebook/Whatsapp/Instagram, Amazon, Twitter/X, WeChat, TikTok and even Alibaba requires the abil...